Riga Bosques
BoConcept’s Mexico franchiser, Carlos Salamonovitz, is not shy of a challenge. For the build-to-rent project Riga Bosques in Mexico City, the BoConcept team gave it all they got, and then some.
Salamonovitz 强调：“Riga Bosques是迄今为止我们接手的最大型项目之一，但我们做成了。” 我们在整个项目过程中始终保持领先一步，不仅成功说服客户选择我们的服务，更在运营过程中的每个环节向业主证明，他们的选择是正确的。”
Salamonovitz 在美国佛罗里达州拥有四家 BoConcept 门店，在墨西哥拥有九家门店，深耕零售和 B2B 市场并拥有强大的团队。
Salamonovitz 表示：“我们看到与其他专业人士紧密合作有着巨大的潜力，因此我们现已为此类业务专门设立了一个部门。
An exclusive tower development
On the west side of Mexico City, the municipality Santa Fe is characterized by its exclusive high-rise buildings and fast urban development, facilitating new business, educational and residential projects since the 1980s. Two majestic new towers have been added to the area recently. Identical in their height and format, the towers, designed by Mexican architect, Enrique Macotela, speak a contemporary architectural language often seen around Northern Europe, with stark squarish features, representing geometry, symmetry and repetition. Behind the realisation of this development, owner and management of the property stands Corporativo Kosmos, in collaboration with Desarrolladora del Parque.
One of the biggest projects for the Mexican BoConcept team
It is in this brand-new structure that BoConcept’s Mexico franchiser, Carlos Salamonovitz, has completed a build-to-rent project, a B2B collaboration with Corporativo Kosmos. No less than 110 rental units have been planned, installed and decorated by the BoConcept Mexico team.
Only one chance
Obtaining the mandate for the Riga Bosques furnishing project did not come easy. Corporativo Kosmos was just about to sign with another company when BoConcept got into the picture. Salamonovitz and his team came in at such a late stage that he knew they had only one chance to demonstrate what they were capable off. Together with the BoConcept B2B team in Denmark, BoConcept Mexico undertook a thorough and precise analysis based on the client’s brief and came out with the winning mandate: complete installation of 110 apartments, furniture and accessories, including the full staging of three apartments, used as show examples at the big project launch. ‘So far, we haven’t gone that far in our projects, sourcing even mattresses and tableware, but we really wanted to present what our skilled team is capable off’, says Salamonovitz.
Build-to-rent popular in Mexico
Riga Bosques is a build-to-rent concept, aimed at tenants who wish to live in brand new surroundings, easily and comfortably, in a residence with a long list of services and advantages, such as swimming pool, gym, yoga centre, coffee lounge, sky lounge, co-working, social bar and pet-area. Plenty of outdoor areas with terrasses, barbeques and gardens are also at their disposal. “It has become increasingly popular to build rental projects in Mexico. In this post-pandemic era, we experience that the mindset of the consumers have changed and that they are less concerned with personal belongings or possessions. It’s more affordable for them not to be tied to a house or to some piece of land if they plan to be moving from one city to the next,” explains project manager at Corporativo Kosmos, Juan José Lecanda.
Chic and Modern mood
With 17 different apartment typologies, Riga Bosques turns towards a variety of tenant types, yet all apartments are fitted with appliances and built-in elements in elegant materials, the basics already setting a certain standard.
令人信服的客户服务
BoConcept 的大部分家具都在欧洲制造，这给海外项目带来了额外的物流挑战。
“ Riga Bosques 项目需要我们发挥灵活与创新精神，确保一切尽可能顺利进行。我们在墨西哥不设库存，因此该项目所需的每件产品都是通过专用集装箱从欧洲运送过来。作为特许经营商，我们负责进口事宜，以及货物抵达港口后的后续跟进。时间安排与货物配送必须做到井然有序；这属于我们全方位客户服务的范畴，” Salamonovitz 表示。
在项目初期，Corporativo Kosmos 需要的不仅仅是优惠的价格或卓越的品质，而是要求达到多项标准，其中首要的便是优质的客户服务体验。
Lecanda 解释道：“在房屋租赁市场，我们知道客户不会像对待自己的家具那样爱惜这些家具。正因如此，起初我们略感担忧——毕竟我们对 BoConcept 的了解还停留在时尚设计家具品牌；但在与 Carlos 就此话题进行了长时间的交流后，我们确信这个品牌能够妥善解决我们可能遇到的任何问题，这让我们倍感安心。生产和交付时间对于这个项目也至关重要；时机是其成功的关键。我们与 BoConcept 的合作非常愉快，以至于我们已经决定在 Guadalajara、Acapulco 以及墨西哥的其他多个城市继续与他们合作开发项目。”
