80% New Zealand wool

The Flora rug – made from premium New Zealand wool with a touch of viscose for softness and durability – offers natural softness, resilience, and enduring comfort underfoot.

Designed by Helena Christensen

Helena Christensen’s vision is brought to life in partnership with Linie Design – one of Denmark’s leading rug makers – blending artful inspiration with expert technique.

Hand-tufted texture

Thousands of individual tufts create a rich, sculptural surface, bringing subtle dimension, depth and tactility to your space.

Inspired by nature

The abstract floral design translates botanical beauty into a calming, modern form.